The 3rd China International Import Expo (CIIE) 2020 is one of the largest and most important tradeshow in China, held from 5th November to 10th November 2020.

ADiRECT Singapore was invited by the Singapore Business Federation (SBF), with the support of Enterprise Singapore, to participate in this major trade exhibition this year.

To raise awareness of our company in the Chinese market and generate more interests in our Japanese Wagyu products, we took this opportunity to promote our company’s product innovations (Beef Cubes and Beef Gyoza) that are proudly made in Singapore.

China is an important potential market for ADiRECT and CIIE 2020 has helped us tremendously in getting business leads; allowing us to understand the needs and wants of Chinese consumers with the demand for Premium Japanese Wagyu.

Many people have expressed great interests in buying or importing Japanese Wagyu once the trade borders are open, whether is it for personal interests or business opportunities. We are humbled by the overwhelmingly positive response of many Chinese visitors who came by our booths to leave contact information as well as their desires to bring in Japanese Wagyu into China.

Despite not being able to attend CIIE 2020 physically, it was a very successful exhibition for ADiRECT and we believe it is an important milestone for us to enter into the Chinese market. Once China re-opens its trade borders to allow the import of Japanese Wagyu into their country, we will be ready to provide our premium products and services to our customers from China.