Keeping you updated with our Press Releases
A trusted company by Michelin starred clients throughout the world with highest quality standards and service expectations

 

   
   
  • ADiRECT Singapore formed a Capital & Business partnership with Starzen International Co., Ltd.
  • Grand Opening of Singapore’s First Premium Japan Farmers Market At Changi Terminal 3
  • Celebrating 3rd Year Anniversary with SAGA-GYU
  • Michelin Guide Singapore
  • Awards of Excellence - The Great Bacon Revolution and BPEX Foodservice Pork Product of the Year 2013
  • Meatlovers powered by ADiRECT Singapore ISO 22000:2005 certified
  • ADiRECT supports POSB PAssion Kids Fund
  • Metal Detector Implemented
  • Dingley Dell Pork Hormone Free Certificate
  • SAGA 30th Anniversary Private Event
  • British Breed Native beef is finally here!
  • Oishii Japan 2014
  • CUT by Wolfgang Puck introduces Hokkaido Snow Beef
  • Press Release from CUT by Wolfgang Puck
  • Lianhe Zaobao, 13/04/14
  • Food & Hotel Asia 2014
  • 12 Great Las Vegas Restaurants For Every Taste & Budget
  • The New Truth About Kobe Beef: Scarce Amounts Now Available In The U.S., But Not In Europe
  • Prized Kobe beef to debut in Singapore at CUT,MBS
  • The Daily NNA
  • The NY Times
  • Los Angeles Times FOOD
    ADiRECT Singapore formed a Capital & Business partnership with Starzen International Co., Ltd.

     
    Monday, January 15, 2018 10:39:51 AM Asia/Singapore  


    On 28th December 2017, ADiRECT Singapore Pte Ltd (henceforth ADS) formed a Capital & Business partnership with Starzen International Co., Ltd, a subsidiary company of Starzen Co., Ltd, that is responsible for the import and export of meat and processed meat products.

    With a special focus on high quality Japanese wagyu beef, ADS has been expanding business in the distribution of Japanese agricultural, livestock and fishery products and production of processed food products to the F&B industry in Singapore. 
    ADS is able to offer a variety of services, ranging from the wholesale distribution of raw food ingredients to the development of cooked processed food such as Japanese Bento/Souzai as a One stop service provider.

    Click here for Full Press Release
     
       
    Grand Opening of Singapore’s First Premium Japan Farmers Market At Changi Terminal 3

     
    Monday, January 15, 2018 10:39:51 AM Asia/Singapore  
    It is the first of its kind in Singapore to offer an extensive range of top quality vegetables, fruits, meat products, processed food products, and sake - all exclusively brought in from Japan. Visitors to the store will also experience an unparalleled bento experience presented by GO-ZEN, an exciting ready-to-eat bento concept by ADiRECT, where customers can look forward to creating their very own ready-to-eat bento box from a mouthwatering array of premium options, flown directly in from Japan to ensure freshness and quality.

    Conveniently located in the public Departure gallery of Terminal 3, Changi Airport, locals and international visitors alike will be able to enjoy the dual experience of shopping for fresh foods at a farmers’ market, as well as creating their very own ready-to-eat bento sets customised to their precise preferences. With the farmers’ market concept of farm-to-table in mind, this is what customers can expect to find at the brand-new Premium Japan Farmers Market: seasonal vegetables and fruits such as Kyoho grapes and Shine Muscat grapes brought directly from Japan to the shelves in Singapore; and top-notch Wagyu beef cuts from Butchery by Meatlovers, and variety cuts from exclusive brands such as Zen-noh Wagyu,  Hokkaido Snow Beef, Saga Gyu, and Tochigi Wagyu. Visitors who are leaving Singapore can also shop with confidence that they can bring their fresh produce or meats back with them, packed safely in ice gel packs to retain freshness while traveling in the air.
     
       
    Celebrating 3rd Year Anniversary with SAGA-GYU

     
    Monday, June 12, 2017 12:42:47 AM Asia/Singapore  

    The exquisite and exceptional meat quality of Saga-gyu is created not only from the natural environments of Saga Prefecture that is blessed with many mountains and rich rivers flowing between them, but also from the strong trinity between the producers, JA Saga and Saga Prefectural Government, as well as their efforts that were built and spanned over more than 30 years.
    With a balanced harmony of delicate flavour and marbling comparable to art, Saga-gyu is not just the pride and representative of Japan and Japanese Wagyu brands, but also boasts of strong popularity outside of Japan in countries such as Singapore, which is well-acclaimed as a gastronomic hub. Our company started the full-scale sales and marketing of Saga beef in FY2014 and is now
    welcoming our 3rd year.

    1) Read Press Release for B2B
    2) Read Press Release for B2C
     
       

    Michelin Guide Singapore

     
    Tuesday, August 2, 2016 11:42:47 AM Asia/Singapore  

    The CUT's reviews by Michelin Guide Inspector

    "The original West Coast celebrity chef is winning over Singaporeans one Hokkaido Snow beef rib-eye at a time. While the bone marrow flan at this luxurious steakhouse is just as good as the LA original, don’t forget you’re really here for the beef. The meat is perfectly seasoned and grilled over charcoal before being finished off under a 1200 degree broiler to leave it succulent and juicy, and the side dishes are pretty good too."

    By MICHELIN Guide Inspectors

     
       
    Awards of Excellence - The Great Bacon Revolution and BPEX Foodservice Pork Product of the Year 2013
     
    Tuesday, July 19, 2016 10:58:26 AM Asia/Singapore  


     
       
    Meatlovers powered by ADiRECT Singapore ISO 22000:2005 certified
     
    Friday, January 15, 2016 4:33:33 PM Asia/Singapore  
    Meatlovers powered by ADiRECT Singapore are certified to the ISO 22000:2005 international quality management system accredited for our Food Safety Management System which meet food industry expectation. Our ISO 22000:2005 certification affirms our successful pursuit of quality and service excellence. The management system designed to enable us to control food safety hazards along the food chain in order to ensure all our products are safe at the time of consumption.
     
       
    ADiRECT supports POSB PAssion Kids Fund
     
    Friday, January 15, 2016 3:40:23 PM Asia/Singapore  
    POSB PAssion KidsWrite 2015 ADiRECT is playing a part by joining SG50 Commemorative Book Launch on Sept 13! In celebration of SG50, POSB and People's Association together with National Library Board and SoCh in Action, have come together to launch the KidsWrite Campaign to capture Singapore children's version of the nation in 50 years' time.
     
       
    Metal Detector Implemented
     
    Friday, January 15, 2016 3:40:23 PM Asia/Singapore  
    Ingesting metal fragments can cause serious and painful injuries. To uphold our food quality safety standards as well as to safeguard your food safety, all our products at Meatlovers are scanned by the metal detector before your order is dispatched to you. This new technology also complies with our ISO22000:2005.
     
       
    Dingley Dell Pork Hormone Free Certificate

     
    Friday, January 15, 2016 12:38:19 PM Asia/Singapore  
    All pigs under the Dingley Dell Pork program are raised 100% naturally fed and are always hormone free.
     
       
    SAGA 30th Anniversary Private Event

     
    Wednesday, March 11, 2015 11:42:19 AM Asia/Singapore  
    In celebration of Saga-Gyu Brand's 30th Anniversary the event was held on 29 January at popular Japanese restaurant Jin Fine Restaurant. A total of 60 guests, including foodies, food bloggers, chefs and representatives of the media were invited to discover and taste one of the top brands of Japanese Wagyu - the exclusive Saga-Gyu. The guests included popular blogger Dr. Leslie Tay of the famous food blog 'ieatishootipost' as well as chefs from Michelin starred restaurants.
     
       
    British Breed Native beef is finally here!

     
    Wednesday, March 11, 2015 11:42:19 AM Asia/Singapore  
    It's already arrived, in Singapore!

    Just a few months ago, French celebrity butcher, Yves-Marie le Bourdonnec was in the spotlight when he declared British Beef as the best in the world. He even made a very bold statement - To revive French cows is for them to breed with their enemy, the British cows.

    Just what is so enticing about British Beef that leaders in the world of gastronomy has declared it a cut above the rest?
     
       
    Oishii Japan 2014

     
    Tuesday, May 21, 2014 3:42:19 AM Asia/Singapore  
    Thank you and see you again next year!

    We participated the ASEAN's largest dedicated showcase on Japanese food and beverage during 16-18 October 2014, Suntec Singapore.
     
       
       
    CUT by Wolfgang Puck introduces Hokkaido Snow Beef

     
    Friday, May 30, 2014 10:42:19 AM Asia/Singapore  
       
     
       
       
    Press Release from CUT by Wolfgang Puck

     
    Wednesday, May 21, 2014 12:18:54 PM Asia/Singapore  
       
     
       
       
    Lianhe Zaobao, 13/04/14

     
    Friday, May 9, 2014 10:32:40 AM Asia/Singapore  
       
     
         
         
    Food & Hotel Asia 2014

       
    Wednesday, April 16, 2014 11:39:11 AM Asia/Singapore    
         
    Thank you and see you again soon!

    A big thank you to all who have visited us at our booth at FHA 2014. Meatlovers powered by ADiRECT Singapore is always happy to share our new products and services with our valued customers. During this four-day event, we featured our latest product, Hokkaido Snow Beef, which has receive lots of interest from both Chefs and Consumers. We will continue to bring exclusive products to dining tables.

       
         
    12 Great Las Vegas Restaurants For Every Taste & Budget

       
    Thursday, January 30, 2014 10:56:33 AM Asia/Singapore    
         
    Thank you and see you again soon!

    A big thank you to all who have visited us at our booth at FHA 2014. Meatlovers powered by ADiRECT Singapore is always happy to share our new products and services with our valued customers. During this four-day event, we featured our latest product, Hokkaido Snow Beef, which has receive lots of interest from both Chefs and Consumers. We will continue to bring exclusive products to dining tables.
       
         
         
    The New Truth About Kobe Beef: Scarce Amounts Now Available In The U.S., But Not In Europe

       
    Monday, January 20, 2014 4:02:33 PM Asia/Singapore    
         
    Singapore (7 January 2014) - It’s been almost two years since I wrote Food’s Biggest Scam: The Great Kobe Beef Lie, here in the pages of Forbes.com. That story assumed a life of its own, becoming one of the most widely read food stories of the year and garnering well over a million views. It continues to be heavily viewed to this day, and since it was the most read of the hundreds of online pieces I have written, I safely assume it is a topic that interests a lot of people. But the playing field has changed significantly since 2012, so I am revisiting the topic with the new truth about the world’s most famous and coveted beef.
       
         
         
    Prized Kobe beef to debut in Singapore at CUT,MBS

       
    Thursday, June 27, 2013 4:40:25 PM Asia/Singapore    
         

    Singapore (22 July 2013) – The prized and rarely exported Kobe beef has launched in Singapore for the first time, and will be served exclusively at CUT by Wolfgang Puck for two months.

    Renowned for its outstanding flavor, fine marbling and mely-in-your-mouth texture, Kobe beef from the Hyogo Prefecture is a protected trademark and viewed as a national treasure in Japan.

    Only pureblood “Tajima-gyu” cattle since the Edo period (1615 to 1867) to the present day from the Hyogo Prefecture that are raised by designated farmers can be considered for the Kobe beef certification.

       
         
         
    The Daily NNA

       
    Thursday, June 27, 2013 4:40:25 PM Asia/Singapore    
         
       
         
         
    The NY Times

       
    Thursday, June 27, 2013 4:40:25 PM Asia/Singapore    
         

    Restaurant: CUT
    It is the first steakhouse in town regardless of what others might claim offer authentic Japanese Wagyu. 

       
         
         
    Los Angeles Times FOOD

       
    Thursday, June 27, 2013 4:40:25 PM Asia/Singapore    
         

    May 9, 2007 - MEET the monster that devoured Le Bernadin.

    Maximum-fat Japanese Wagyu, or Kobe, was introduced to the four-star seafood temple by chef/co-owner Eric Ripert last fall, simply because he liked "this amazing product" that had not been available in the U.S. for five years. 
    But it's proven so popular at Le Bernardin, it's warping the way customers order and messing with the exalted eatery's economics.

       
         
     
                 
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    ADiRECT Group is a premium Japanese food ingredients producer, exporter, distributor and specialists. Our ingredients include the Japanese Wagyu, Kurobuta/Shirobuta Pork, and Otoro Tuna.   

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    Europe Sales Representative
    Jan-Erik Benitez
    Tel: +46 70452 0808
    Email: eu@adirectholdings.com